向现场管理要效益

指出某些企业在企业管理过程中,没有正确处理好市场和现场管理两者之间的关系,存在重视抓市场,忽视抓现场管理的倾向.讨论了市场经济条件下现场管理的地位和作用,指出加强企业现场管理,是企业在激烈的市场竞争中立于不败之地的基础,是企业挖潜增效的有效途径.     

碳纤维布在某改造工程预制楼板加固中的应用

碳纤维加固是一项新兴技术,文章详细介绍了该技术在某改造工程中的应用。利用碳纤维布对预制楼板进行加固,存在荷载增加、预应力钢筋被打断等不利因素,但预制楼板能够满足承载力要求。这一突出优点使碳纤维布加固混凝土结构可以替代粘钢技术在建筑物、桥梁加固工程中推广,其应用前景良好。     

基于信息渠道的乡村旅游消费行为分异研究

乡村旅游消费行为在不同信息渠道中的分异状况,是一个值得关注的问题.通过对以抽样方法获得的长沙市居民乡村旅游消费行为的丰富基础数据,按照信息渠道分群统计分析,发现在出游方式、交通方式、停留时间、出游频次、住宿选择上信息渠道分异明显;在出游距离上表现出信息渠道的同一性;在花费水平上表现出信息渠道分异与同一性并存特色.     

浅谈航道港口的泥沙淤泥问题处理

航道就是在湖泊、港湾等水域里为船舶提供安全的航行通道。而港口则是为船舶的停靠和安全进出提供的有利条件。如果航道和港口出现了泥沙淤积的问题,那么就必须要解决它。但要如何解决呢?这就是我们要研究的问题。     

谈电信企业的渠道代理商管理与激励

就电信企业渠道代理商的选择标准、日常管理以及考核与激励的方法。     

全球经济失衡的调整趋势 ——基于美国中心的视角

本文对以美国为中心的全球经济失衡模式进行了趋势性分析。尽管外部失衡呈现出周期性的调整，但这些调整过程也是围绕着美国的经济和利益中心而展开的。对于美国而言，它并不需要刻意对其逆差大小进行调整，而主要通过金融渠道的资本流动收益为其贸易逆差提供融资；其外部失衡的调整是贸易失衡对象的转换，而不是贸易余额的逆转。对于顺差方，外部失衡的调整意味着贸易条件的恶化和经济结构的调整，出口贸易地位将逐步被弱化和替代。以美国为中心的全球经济失衡模式将继续存在，除非美元崩溃和美国经济霸主地位丧失。     

雅砻江流域集控中心监控系统通信通道分析

梯级集控中心与梯级电站之间的通道模式决定了数据传输的安全性、稳定性及速率。文章介绍了雅砻江流域集控中心与梯级电站通信通道网络结构设计,分析了该结构设计的优点及不足之处。     

The Current Impact and Carryover of Advertising on Sales in the Restaurant Industry

ABSTRACT

A common source of conflict in the relationship between restaurant franchise and franchisee involves advertising fees. Conflict arises when the franchisee feels that he or she has not received an adequate return on his or her advertising investment. This paper reports the results of a study conducted on both the short-term and long-term effectiveness (duration) of advertising among restaurant chains. The findings suggest that only a small proportion of restaurant chains enjoy immediate, positive returns to their advertising fees. However, over half of all chains examined realized a significant carryover effect of advertising. Several explanations are offered as to why these results are found and recommendations are made as to how restaurant chains should react to these findings.     

Managing International Distribution Channel Partners: A Cross-Cultural Approach

Although the topic of conflict has been extensively studied in the distribution channels literature from a domestic perspective, there is relatively little published research examining the construct within the international distribution channels context. This is of particular concern because cross-national channel partnerships are on the rise, and divergent cultures may engender heightened conflict, which has a deleterious effect on channel performance. This article explores the extent to which different channel leadership styles, predicated on Hofstede's dimensions of national culture, can be effective strategies to manage conflict in international distribution channels. Specifically, the article examines whether the relationship between leadership style and conflict in international distribution channels is moderated by national culture. Additionally, the impact of manifest conflict on international channel partner performance is investigated. A conceptual model and research propositions are developed. The use of leadership styles to manage disagreements among international channel partners is argued to be culturally specific. International channel management implications and directions for future research are suggested.